Parvati Amulet

The Making and Marketing of Silver and Stone Jewelry

Our jewelry is all made in very small lots, or is a one-of-a-kind creation. One reason for this is that the stones themselves are made, by the earth, in very small lots. I don't mean to say that there is only a small supply of, say, Amethyst in the world. I mean that Amethyst is a crystal, and to find consistency of color from one Amethyst to another, you have to take the stones cut from the same crystal. So you are working in small lots, and you quickly come to recognize that this kind of jewelry cannot be mass produced.

So how is it possible for a department store to have a seemingly endless supply of certain designs, priced very reasonably, available for re-order by serial number? This is due to the wonders of modern chemistry and lab technology. All mass produced stone jewelry is the product of a) synthetic stone production, b) radiation, c) heat treatment. There is no other way to produce thousands of identical models of the same design in the same stone.

Having noted this, we give our assurance that all of the stones in our jewelry are 100% natural. Their color and radiance are the creations of the earth, not technology.